Niche Web Site Promotion Basics: Part 2
Your best advice is probably to plan your whole website out on paper. Write down all the pages you initially intend to promote and complete at least five. Do this by designing your home page, and including the links to the five pages you are going to start with. Link to all four or five other pages from your home page, and then use the home page as a template for the rest. This will save making all the links on every page separately.
Until your site is ready, do not use the index.html as the name for your home page. Otherwise the search engines might find it before you are ready and consign it to the graveyard because the links don’t work! Unlikely, but possible! Finish your first five pages, change your home page address to index.html, then you are all set.
Your site can be discovered naturally by the search engines. Continue to build until you are happy that your site is more or less complete, and then submit it to Google, Yahoo and MSN. These will circulate your submission to all the rest of any search engines worth bothering about. Forget adverts about 1000s of search engines. These are the three that the others take their information from.
That is the first, and major, part of your niche site promotion. The next is to start writing articles and submitting them to article directories. If can’t write properly yourself, pay for it. The cost is well worth it for the return in back links and direct traffic that you get.